WHITE LABEL: AN AFFORDABLE SOLUTION FOR THE QUICK OPENING OF AN ONLINE CASINO
White Label is a profitable solution that allows the operator to open an online casino quickly and save some costs. White Label is the kind of affiliate program. The parent company provides the subsidiary with full functionality for creating its website using the unique domain. It is not necessary for the subsidiary to independently organise the entire workflow independently: search for employees, integrate gambling content and obtain a license. The White Label Provider did all organisational work for you.
The companies on the Internet use the White Label method since 2001. The first company that offered White Label was an online mobile phone store Ukphoneshop.com. It provided other companies with a re-branded version of the shop’s website, so they could sell the products from the UK phone shop and receive their commission.
The White Label package usually includes:
- gambling license;
- hosting for the site;
- payment system;
- marketing solutions;
- ready package of casino content (gambling games);
- the software for the gambling web site is here too;
- legal support and service.
Obtaining a gambling license usually takes from 2 months to six months and requires significant financial investments. The opening of the White Label casino eliminates the need to deal with all legal and organisational issues.
THE MAIN ADVANTAGES OF THE WHITE LABEL:
Efficiency. Everyone can launch a new project within a few weeks. The whole process will take less time than development from scratch, the same is with the launch process.
You will receive a ready-made product. White Label Casino is a fully ready-to-work product that, along with other factors, will become a profitable source of income.
Price. The cash costs for opening a White Label casino are incomparable with the amounts needed to launch an independent gambling project.
Less further expenses. The parent company is responsible for protecting startups from significant financial losses by paying the big jackpots. In return, the subsidiary is responsible for the number of prizes and bonuses.
WHITE LABEL HAS ITS WEAKNESSES:
Lack of voting rights for the subsidiary. As soon as the subsidiary and the parent companies begin to cooperate in the White Label format, the first one becomes entirely dependent on the second. The parent company chooses payment systems, game content and other products necessary for the business to function.
Built-in functionality impossible to change. A subsidiary cannot make changes to the settings, options, and functions included in the package solution without the approval of the parent company.
The promotion restrictions. The parent company has its marketing strategy, which may impose some limits on the advertising campaign of a subsidiary.
HOW MUCH DOES WHITE LABEL CASINO COST
The minimum cost of connecting an online casino via White Label starts from 40 000 dollars. The final price depends on the timing and package of additional services that a subsidiary startup may require. The revenue of the subsidiary ranges from 40% to 60% of the total profit. The parent company calculates the total gain after the subsidiary paid all commissions, prize money and bonuses.
WHO WILL LOVE THE WHITE LABEL SOLUTION?
The White Label concept is an ideal solution for ambitious entrepreneurs who want to bring a new gaming project to the market in a short time.
We advise choosing the White Label partner solution if:
- you have a limited marketing budget despite the apparent potential of the project;
- the White Label partnership opens up new opportunities, so people with an existing business can try themselves in a new field;
- your company has the financing, but the potential of the offered services has exhausted itself. In this case, the White Label partner solution will become a new breath, will allow not only to develop a business project but also complement it.
White Label does not require a license, the ready-made software or dealing with legal issues. This format is a great start for both start-up projects and large companies.
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