TOP TEN BEST WORLD BOOKMAKERS 2018

TOP TEN BEST WORLD BOOKMAKERS 2018

The prestigious gambling edition iGaming Business published the TOP 10 best bookmakers in 2018. The rating was made on the basis of the results of the work separately for each BK. Evaluation of candidates was carried out in accordance with certain criteria including the quality of services provided, list of services, speed of financial transactions, mobile adaptability.

Specialists of iGaming Business analyzed the work of 26 BK including 888sport, Bet at Home, Bet365, BetBright, Betfair, William Hill, LeoVegas, and others.

Each betting company was checked according to 11 criteria. One criterion per month:

January: terms and conditions
February: live streaming
March: social networks
April: customer service
May: World Cup betting markets
June: mobile adaptation
July: financial transactions
August: the chances of winning the league
September: Responsible Gaming
October: the chances of winning the NBA
November: sports coverage

After a thorough analysis of the work, each of them identified the top ten:

1. Bet365
2. Paddy power
3. Unibet
4. Betfair
5. Coral
6. Betway
7. William Hill
8. Ladbrokes
9. Marathonbet
10. Skybet
We offer to learn more details about bookmaker’s offices that headed the list.

1st place: Bet365

Bet365 is considered one of the oldest and most authoritative bookmakers in the world. Bet365 has been taking sports betting online since 2000. It has operated as a ground gambling since 1974. After analyzing the activities of the company separately for each item, iGaming Business experts found out that BK takes a leading position in 7 out of 11 cases including:

live video broadcasts from the venue of matches;
social media;
mobile bets;
World Cup markets;
profitable odds and chances of winning;
coverage of sporting events;
bank transfers.

2 place: Paddy Power

Paddy Power, an Irish bookmaker, was founded in 1988, and in 2000, it expanded its activities and began accepting sports betting online. Paddy Power entered the top three in terms of NBA betting rates, meeting 8 of the top 10 criteria including:

live video broadcasts from the venue of matches;
customer service;
mobile bets;
bank transfers.

3rd place: Unibet

Unibet is one of the most popular bookmakers in Europe, which has been accepting sports events since 1997. The company has a license of several countries: Malta, Great Britain, Denmark, Italy, Australia, France, Belgium, and Estonia. In the general rating “Bookmaker’s office in 2018”, according to iGaming Business, Unibet took the third place. The office received primacy in the Responsible Gaming category and entered the top three in creating the most favorable conditions for betting during the world championships.

Anyone else worth noting

Bet365 topped the “Best BK 2018” rating, as it is an example of a good “universal” character. Despite the fact that other BKs did not achieve a similar winning, many of them succeeded in certain areas focusing on certain groups of players. For example, focusing on niche sports, or on more massive types of gambling activities. For example, in 2015, the British office of William Hill took over more than 60,000 football matches, offering the betters a wide range of sporting events in this sport. In turn, the line of Sky Betting companies includes many competitions from various sports disciplines.

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